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BrandPost: The Secret to a Perfect Elevator Pitch

Philip B. Crosby invented the concept of the ‘elevator pitch’ in the 80’s, and it quickly became popular in the business world​​. Today it is commonly used as a strategic tool for initial meetings. It has become so popular in fact that business schools, such as Harvard, include how-to information in their course curriculum and on their website to help people create and evaluate elevator pitches.

eureka Eureka

June 6, 2017

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